Platform Specs

Character Limits by Platform

Maximum character counts for each ad field. These are enforced during copy generation and scoring.

Meta (Facebook/Instagram)

5 fields
primary text
[object Object]
headline
[object Object]
description
[object Object]
long body
[object Object]
link description
[object Object]

Google Ads

5 fields
headline
[object Object]
description
[object Object]
long headline
[object Object]
path
[object Object]
primary text
[object Object]

Klaviyo (Email)

3 fields
subject
[object Object]
preview
[object Object]
body
[object Object]

TikTok Ads

2 fields
headline
[object Object]
description
[object Object]

Reddit Ads

2 fields
headline
[object Object]
description
[object Object]

Required Fields per Platform

Minimum fields that must be filled when creating ads.

Meta (Facebook/Instagram)

primary textheadline

Google Ads

headlinesdescriptions

Klaviyo (Email)

subject