Glossary & Translations

Universal Terms - Never Translate

These terms must stay in English across all markets. They are brand identifiers.

Juicy MarblesThick-Cut FiletBaby RibsUmami BurgerKinda CodKinda SalmonLoinWhole-Cut LoinMeaty Meat Pork-ishMeaty Meat Lamb-ishEaster Bundles

Approved Translations

Official translations for key marketing terms by language.

🇩🇪

De

11 terms
plant-based pflanzlich
flavor Geschmack
enjoyment Genuss
steak Steak
grill Grill
chef Koch
kitchen Kueche
recipe Rezept
order now Jetzt bestellen
shop now Jetzt shoppen
discover Entdecke
🇮🇹

It

11 terms
plant-based vegetale
flavor sapore
enjoyment piacere
steak bistecca
grill griglia
chef chef
kitchen cucina
recipe ricetta
order now Ordina ora
shop now Acquista ora
discover Scopri
🇪🇸

Es

11 terms
plant-based vegetal
flavor sabor
enjoyment placer
steak filete
grill parrilla
chef chef
kitchen cocina
recipe receta
order now Pide ahora
shop now Compra ahora
discover Descubre

Banned Alternatives

These translations or phrasings must NOT be used. Use the approved translations above instead.

🏴

En

Banned
0 vegan
1 vegetarian
2 cruelty-free
3 clean eating
4 guilt-free
5 plant-based diet
6 healthy
7 green
8 salad
9 meatless
10 meat substitute
11 meat alternative
12 meat replacement
13 fake meat
14 faux meat
🇩🇪

De

Banned
0 veganes Fleisch
1 Fleischersatz
2 Fleischalternative
3 gesund
4 Fleischlos
5 pflanzliches Fleisch
6 Veganismus
🇮🇹

It

Banned
0 carne vegana
1 sostituto della carne
2 alternativa alla carne
3 sano
4 senza carne
5 carne vegetale
🇪🇸

Es

Banned
0 carne vegana
1 sustituto de carne
2 alternativa a la carne
3 saludable
4 sin carne
5 carne vegetal

Product Name Mistranslations

Known incorrect translations of product names that must be caught and corrected.

🇩🇪

De

WRONG saftige murmeln
CORRECT Juicy Marbles
WRONG dickes filet
CORRECT Thick-Cut Filet
WRONG babyrippen
CORRECT Baby Ribs
🇮🇹

It

WRONG biglie succose
CORRECT Juicy Marbles
WRONG filetto spesso
CORRECT Thick-Cut Filet
WRONG costolette
CORRECT Baby Ribs
🇪🇸

Es

WRONG canicas jugosas
CORRECT Juicy Marbles
WRONG filete grueso
CORRECT Thick-Cut Filet
WRONG costillas
CORRECT Baby Ribs