D2C Business Rules

Geo-Fencing & Suppression

Automated rules enforced across all campaigns. These protect against wasted spend and brand dilution.

Fish Geo-Fence

Active

Fish creative (Kinda Cod/Kinda Salmon) restricted to specific US states. Unrestricted in EU.

geo_fence_validator.py

No-Discount Geos

Active

Premium/loyalty markets where discount campaigns must NOT run.

Blocked regions
WAMIORNO
geo_fence_validator.py, suppression_lists.py

EU Prospecting Suppression

Active

No percentage-off discounts in ANY EU prospecting campaign.

suppression_lists.py

Discount-Only Buyers

Active

Discount-only buyers excluded from all EU prospecting.

suppression_lists.py

Language Requirements

Markets requiring native-language creative. English creative will underperform.

Per-Market Language

🇩🇪 DE
de
🇮🇹 IT
it
🇪🇸 ES
es

English-OK Markets

These markets accept English-language creative

🇸🇪 SE
🇳🇴 NO
🏴 DK
🏴 IE

Discount Campaign Detection

Keywords that flag a campaign as discount-related (for suppression rule enforcement).

discountpromosaleoffercoupondeal% off%offpercent offbogofree giftclearanceflash

Seed Ad Copy

Reference copy lines used for A/B testing baselines.

DE
Das ist kein Fleisch. Aber Michelin-Koche haben es serviert.
IT
Non e carne. Ma i cuochi stellati lo hanno servito.
ES
Carne? No. Sabor? Completamente.